The Critical First 15 Seconds

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The Critical First 15 Seconds, Trying to get more views on youtube? The first 15 is key.

Todd Simpson View Member Profile	Jan 27 2012, 07:20 AM
Jan 27 2012, 07:20 AM	GMC:er Posts: 25.297 Joined: 23-December 09 From: Atlanta, Georgia, USA	I tried to post this in my youtube thread but when clicked, you get put at the first post instead of this one. So I thought I'd share here as well. ------ This is from the youtube creator handbook.. THE CRITICAL FIRST 15 SECONDS OF A YOUTUBE VIDEO (How to Keep Them Watching) *From the Youtube Creators Handbook The First 15 Seconds! Many viewers decide whether they are going to keep watching your video within the first 10-15 seconds. Attention spans can be short and they are just one click away from abandoning your video. The videoʼs content - “What am I Watching?” - should come across in the first few moments and hook them early to give them a reason the stick around. Compelling Content First o The first thing the viewer sees should be compelling, whether it is the personality or the content of the video. o Personalities should address/welcome the audience, ask a question, spark the viewerʼs curiosity, tease the rest of the video. o Use a ʻteaserʼ for the content of the video; start with a quick clip of whatʼs to come later in the video. Branding and Packaging Later! o Branding, flashy intros, and packaging can create a professional quality to your content, but itʼs not the star of the video. o Let the content or the personality be the star upfront; then the viewer has a reason to watch past the intro and continue with the video. o Or you can make sure the branding is compelling content that the viewer is entertained by. For example, College Humorʼs Jake & Amirʼs opening branding features a different joke each video; their packaging is the content. o Packing and branding should be minimal and short. Weʼve found 5 seconds to be an optimal length. What am I watching?! o In a lot of cases of non-fiction programming, it is important to make it clear to your viewers what your video is, and what theyʼll be watching. If the viewer still doesnʼt know exactly what theyʼre watching in the start of the video, theyʼre gone. So.. 1.)Capture their attention. 2.)Then some branding/logo/id (Optional) 3.)Keep them hooked with great content. --------- The first 15 seconds is crucial. If you don't catch the viewer by then, they are more than likely going to leave. So make your video really pop at the start, then give any station id/logo, then keep the good stuff going! You can use youtube analytics to see how much time they spend before leaving. More on that to come! You are at GuitarMasterClass.net Don't miss today's free lick. Plus all our lessons are packed with free content! Don't miss today's free blues, jazz & country licks. Plus all our lessons are packed with free content! -------------------- EVERY QUICK LICK! http://bit.ly/quicklickswithtodd MY INSTRUCTOR FORUM MY SHRED JOURNEY (BOOTCAMP) LESSON NOTES/TABS MY INSTRUCTOR PROFILE @ GMC ME @ YOUTUBE.com ME @ Instagram.com ME @ TWITTER

Ivan Milenkovic View Member Profile	Jan 27 2012, 02:41 PM
Jan 27 2012, 02:41 PM	Instructor Posts: 25.396 Joined: 20-November 07 From: Belgrade, Serbia	These are excellent tips Todd, thanks! You are at GuitarMasterClass.net Don't miss today's free lick. Plus all our lessons are packed with free content! Don't miss today's free blues, jazz & country licks. Plus all our lessons are packed with free content! -------------------- - Ivan's Video Chat Lesson Notes HERE - Check out my GMC Profile and Lessons - (Please subscribe to my) YouTube Official Channel - Let's be connected through ! Facebook! :)

thefireball View Member Profile	Jan 27 2012, 05:51 PM
Jan 27 2012, 05:51 PM	Learning Roadie Posts: 4.537 Joined: 9-March 10 From: United States, Arkansas	Wow! Maybe that's why I'm not popular. I'lll have to rethink my approach. Thanks for sharing, Todd! You are at GuitarMasterClass.net Don't miss today's free lick. Plus all our lessons are packed with free content! Don't miss today's free blues, jazz & country licks. Plus all our lessons are packed with free content! -------------------- YouTube - A Place For Melodic Guitarists Instagram - Behind the Music Analyzed Within - My Christian Metal Band

Dinaga View Member Profile	Jan 27 2012, 05:55 PM
Jan 27 2012, 05:55 PM	Learning Tone Seeker Posts: 627 Joined: 7-August 11 From: Sarajevo, Bosnia and Herzegovina	Great advice mate! Looking forward to more, maybe then I'll get more than a few views myself. You are at GuitarMasterClass.net Don't miss today's free lick. Plus all our lessons are packed with free content! Don't miss today's free blues, jazz & country licks. Plus all our lessons are packed with free content! -------------------- Connect with me! My Facebook My YouTube channel My band Dolia

Daniel Realpe View Member Profile	Jan 27 2012, 06:54 PM
Jan 27 2012, 06:54 PM	Instructor Posts: 5.655 Joined: 11-October 09 From: Bogota	Simple yet effective, really good advice, it's true, all the videos I love start right away with a hook, or something like that, we should consider that as musicians on the internet, there are so many video makers that fail in this, thanks for that Todd You are at GuitarMasterClass.net Don't miss today's free lick. Plus all our lessons are packed with free content! Don't miss today's free blues, jazz & country licks. Plus all our lessons are packed with free content! -------------------- Visit my: INSTRUCTOR PROFILE "If a composer could say what he had to say in words he would not bother trying to say it in music." Gustav Mahler Subscribe to my Youtube Channel here

Todd Simpson View Member Profile	Jan 27 2012, 08:25 PM
Jan 27 2012, 08:25 PM	GMC:er Posts: 25.297 Joined: 23-December 09 From: Atlanta, Georgia, USA	QUOTE (Daniel Realpe @ Jan 27 2012, 12:54 PM) Simple yet effective, really good advice, it's true, all the videos I love start right away with a hook, or something like that, we should consider that as musicians on the internet, there are so many video makers that fail in this, thanks for that Todd Very simple rules and easy to remember Yeah the first bit is the crucial. Start with a bang or folks just move on. If you are gonna toss in a bit of promo (graphics/channel or program name/etc) save it til after the big start. If you don't hook them early, they just move on. There is a KILLER tool on youtube analytics (the retention graph) that graphs your results with viewers and shows you when they tune out in a given video. Here is a link to more information. http://support.google.com/youtube/bin/stat...p;page=guide.cs Here is a screen grab of the retention graphic for the awesome 80s collab showing how folks LOVED Ivan's solo at the end. Go Ivan! You are at GuitarMasterClass.net Don't miss today's free lick. Plus all our lessons are packed with free content! Don't miss today's free blues, jazz & country licks. Plus all our lessons are packed with free content! -------------------- EVERY QUICK LICK! http://bit.ly/quicklickswithtodd MY INSTRUCTOR FORUM MY SHRED JOURNEY (BOOTCAMP) LESSON NOTES/TABS MY INSTRUCTOR PROFILE @ GMC ME @ YOUTUBE.com ME @ Instagram.com ME @ TWITTER

Sinisa Cekic View Member Profile	Jan 27 2012, 11:16 PM
Jan 27 2012, 11:16 PM	Instructor Posts: 4.649 Joined: 15-October 08 From: Belgrade,Serbia	You're a Ph.D. for this theme Todd ! You are at GuitarMasterClass.net Don't miss today's free lick. Plus all our lessons are packed with free content! Don't miss today's free blues, jazz & country licks. Plus all our lessons are packed with free content! -------------------- My lessons My FaceBook My Band FaceBook

jstcrsn View Member Profile	Jan 27 2012, 11:54 PM
Jan 27 2012, 11:54 PM	Learning Tone Master Posts: 3.622 Joined: 29-March 08 From: kansas, USA	at first glance at the title, I thought my wife had been talkin, You are at GuitarMasterClass.net Don't miss today's free lick. Plus all our lessons are packed with free content! Don't miss today's free blues, jazz & country licks. Plus all our lessons are packed with free content!

Gabriel Leopardi View Member Profile	Jan 28 2012, 12:03 AM
Jan 28 2012, 12:03 AM	Instructor Posts: 36.043 Joined: 3-March 07 From: Argentina	Great tips Todd! thanks for this post! I trying to make my Yotube account more popular... You are at GuitarMasterClass.net Don't miss today's free lick. Plus all our lessons are packed with free content! Don't miss today's free blues, jazz & country licks. Plus all our lessons are packed with free content! -------------------- My lessons Do you need a Guitar Plan? Join Gab's Army Check my band:Cirse Check my soundcloud:Soundcloud Please subscribe to my:Youtube Channel

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