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GMC Forum _ CHILL OUT _ Market Research

Posted by: jammer91 Nov 15 2007, 07:53 PM

Heres the deal guys. Our school is having this sort of competition (a business/ entrepreneurial one). I have to basically sell anything i want (has to abide by school rules) and make as much profit as possible (which will be donated to hospitals- Its for a good cause). It works out like this:
-What ever product i sell should not exceed $5.
-I should have some sponsors and things like that
-I must write a business plan (need some help in that)

The competition is really fierce (rich kids parents are pouring money into their pockets). We have to make do with this our selves.

Heres some of my groups ideas:
-To sell Krispy Kreme Glazed doughnuts for $1.50
-To sell some bakery stuff like small pizzas, cake and pastries

We were planning to ask McDonalds for letting us franchise or sell their burgers with a mark up but they refused.

NOW HERES WHERE I NEED YOUR HJELP......

I need you to fill out a questionnaire (which will be submitted to the principal so please provide us with honest and appropriate information).

Heres the structure (copy paste it when you fill it out and post it):

Name:
Country Located:
Age:
Occupation:


How often do you eat food outside (fast food) per month (fill the box with a + sign):

[ ]Less than once [ ]Once or twice [ ]More than three times

On Average how much money (in US dollars or pounds, specify) do you spend on each of these meals:

[ ]I dont eat fast food [ ]$1-$4 [ ]$5-$10 [ ]More than $10
Note: All currency is in US dollars

What type of food items do you prefer the most when you eat out (choose one only):

[ ]Pizza [ ]Burger [ ]Fries [ ]Pasta [ ]Chinese Food [ ]Other (specify):____________

Do you have any suggestions to improve our ideas mentioned above?



Thanks for your time and effort to fill out this form. Your effort is appreciated.


Note: The pesonal information above is essential to make the research more ethical.

Im looking forward to your responses (especially from Kris, who has really impressed me with his marketing skills). Feel free to post post your suggestions.

Thanks for all your help guys, all your help will help out many hospitalized children.

Posted by: mattacuk Nov 15 2007, 07:58 PM

I will be delighted to help you Jammer.

---------------------------------------------


Name: Matt T
Country Located: England
Age:26
Occupation:Student

How often do you eat food outside (fast food) per month (fill the box with a + sign):
[ ]Less than once [ ]Once or twice [X]More than three times

On Average how much money (in US dollars or pounds, specify) do you spend on each of these meals:
[ ]I dont eat fast food [ ]$1-$4 [X]$5-$10 [ ]More than $10
Note: All currency is in US dollars

What type of food items do you prefer the most when you eat out (choose one only):
[ ]Pizza [ ]Burger [ ]Fries [ ]Pasta [ ]Chinese Food [X]Other (specify):_Fried Chicken

Do you have any suggestions to improve our ideas mentioned above?

Yes, please include friend chicken as an option! laugh.gif laugh.gif wink.gif


-------------------

Good luck with your project Jammer wink.gif

Posted by: jammer91 Nov 15 2007, 08:00 PM

Thanks for your help (as always) Matt. Youre like the GMC Santa. laugh.gif


My mom recommended KFC chicken but if we sold that then it would be illegal (we asked Mc Donald's manager if we could franchise their burgers and he said no)

Posted by: mattacuk Nov 15 2007, 08:02 PM

QUOTE (jammer91 @ Nov 15 2007, 07:00 PM) *
Thanks for your help (as always) Matt. Youre like the GMC Santa. laugh.gif


I thought that was Andrew unsure.gif laugh.gif wink.gif

Posted by: Smikey2006 Nov 15 2007, 08:02 PM

Id be happy to biggrin.gif

Name: Mike Faul
Country Located: Canada
Age:19
Occupation:Student

How often do you eat food outside (fast food) per month (fill the box with a + sign):
[+]Less than once [ ]Once or twice [ ]More than three times

On Average how much money (in US dollars or pounds, specify) do you spend on each of these meals:
[ ]I dont eat fast food [ ]$1-$4 [+]$5-$10 [ ]More than $10
Note: All currency is in US dollars

What type of food items do you prefer the most when you eat out (choose one only):
[ ]Pizza [+]Burger [ ]Fries [ ]Pasta [ ]Chinese Food [ ]Other (specify):____________

Do you have any suggestions to improve our ideas mentioned above?
Choose a very small line of products to market and make sure each of the products is easily availible and affordable. The cheaper you can buy stuff for the higher your profits.

Posted by: jammer91 Nov 15 2007, 08:07 PM

Thanks Smikey (i know youre doing a business degree so your advice is coming from some experince or learning). Im going to price it a bit higher than normal (price skimming as its called in business terms) because having Krispy Kreme and things catered at school is a rare opportunity and most likely many people are willing to buy it. Out there beyond the boundaries of our school your advice is ESSENTIAL.

Posted by: MickeM Nov 15 2007, 08:14 PM

QUOTE (mattacuk @ Nov 15 2007, 07:58 PM) *
[X]Other (specify):_Fried Chicken

laugh.gif not a big surprise! *hint* Buckethead *wink wink*

Posted by: mattacuk Nov 15 2007, 08:27 PM

QUOTE (MickeM @ Nov 15 2007, 07:14 PM) *
laugh.gif not a big surprise! *hint* Buckethead *wink wink*


well, i have always loved kfc since i was tiny smile.gif I really should not eat so much junk food, but I just like the whole experience of going to a resteraunt, sitting down and enjoying a tasty meal!! biggrin.gif

Posted by: jammer91 Nov 15 2007, 09:06 PM

Matt and Mickey, you both have given me an excellent promotion strategy... To wear a screamer mask and wear a KFC bucket hat as we might sell KFC chicken or twisters. Too bad theyve changed the bucket design to red and light brown background instead of red and white.

Ill be sure to post pics of the event .

Posted by: mattacuk Nov 15 2007, 09:07 PM

QUOTE (jammer91 @ Nov 15 2007, 08:06 PM) *
Matt and Mickey, you both have given me an excellent promotion strategy... To wear a screamer mask and wear a KFC bucket hat as we might sell KFC chicken or twisters. Too bad theyve changed the bucket design to red and light brown background instead of red and white.


LOL! laugh.gif Good idea... but if they take you away dont blame us ok! wink.gif

Posted by: jammer91 Nov 15 2007, 09:11 PM

QUOTE (mattacuk @ Nov 16 2007, 12:07 AM) *
LOL! laugh.gif Good idea... but if they take you away dont blame us ok! wink.gif


Ill remember to say Mattacuk threatened me to do it (Theyd be like Matt who?).

No i can get away and the main thing is it will catch attention (our school want good amount of profits for donations). Worst thing that could happen is that theyd warn me to take it off.


Id like to call out for more information please (need atleast 10).

Posted by: Hemlok Nov 15 2007, 09:24 PM

Name: Brent Ekholm
Country Located: Australia
Age: 19
Occupation: Hospital Storeperson

How often do you eat food outside (fast food) per month (fill the box with a + sign):
[+]Less than once [ ]Once or twice [ ]More than three times

On Average how much money (in US dollars or pounds, specify) do you spend on each of these meals:
[]I dont eat fast food [ ]$1-$4 [+]$5-$10 [ ]More than $10
Note: All currency is in US dollars

What type of food items do you prefer the most when you eat out (choose one only):
[ ]Pizza [ ]Burger [ ]Fries [ ]Pasta [ ]Chinese Food [ ]Other (specify):Indian Curry wink.gif

Do you have any suggestions to improve our ideas mentioned above?
Raffles? Showbags? Temporary Tattoos?

Posted by: Fsgdjv Nov 15 2007, 11:01 PM

Name: Hannes
Country Located: Sweden
Age: 18
Occupation: Student

How often do you eat food outside (fast food) per month (fill the box with a + sign):
[ ]Less than once [ ]Once or twice [X]More than three times

On Average how much money (in US dollars or pounds, specify) do you spend on each of these meals:
[ ]I dont eat fast food [ ]$1-$4 [X]$5-$10 [ ]More than $10
Note: All currency is in US dollars

What type of food items do you prefer the most when you eat out (choose one only):
[ ]Pizza [ ]Burger [ ]Fries [ ]Pasta [ ]Chinese Food [X]Other (specify):Kebab

Do you have any suggestions to improve our ideas mentioned above?
Include kebab! dry.gif

Posted by: DeepRoots Nov 15 2007, 11:08 PM

Name: Jordan Perks
Country Located: Wales, UK
Age: 17
Occupation: Student

How often do you eat food outside (fast food) per month (fill the box with a + sign):
[ ]Less than once [ ]Once or twice [+]More than three times

On Average how much money (in US dollars or pounds, specify) do you spend on each of these meals:
[ ]I dont eat fast food [ ]$1-$4 [+]$5-$10 [ ]More than $10
Note: All currency is in US dollars

What type of food items do you prefer the most when you eat out (choose one only):
[ ]Pizza [+]Burger [ ]Fries [ ]Pasta [ ]Chinese Food [ ]Other (specify):____________

Do you have any suggestions to improve our ideas mentioned above?

Nope the other guys included kebabs and chicken biggrin.gif

Posted by: mattacuk Nov 15 2007, 11:15 PM

Hey I am glad im not the only one who eats more than 3 times a month! wink.gif

Posted by: DeepRoots Nov 15 2007, 11:20 PM

QUOTE (mattacuk @ Nov 15 2007, 10:15 PM) *
Hey I am glad im not the only one who eats more than 3 times a month! wink.gif


Well its convenient isnt it- about to leave for work in 10 minutes and i'll stop off at the local kebab shop for one of their awesome half pounders with cheese.

yummmmmm....

Posted by: mattacuk Nov 15 2007, 11:21 PM

QUOTE (DeepRoots @ Nov 15 2007, 10:20 PM) *
Well its convenient isnt it- about to leave for work in 10 minutes and i'll stop off at the local kebab shop for one of their awesome half pounders with cheese.

yummmmmm....


Absolutley, its always great to get some fast food before or after a long hard shift! At least thats how i justify it to myself wink.gif laugh.gif

Posted by: Animosity Nov 15 2007, 11:26 PM

Name: Brian W
Country Located: Texas
Age: 18
Occupation: Professional Bum (aka College Student)

How often do you eat food outside (fast food) per month (fill the box with a + sign):
[]Less than once [ ]Once or twice [X ]More than three times

On Average how much money (in US dollars or pounds, specify) do you spend on each of these meals:
[]I dont eat fast food [ ]$1-$4 [X]$5-$10 [ ]More than $10
Note: All currency is in US dollars

What type of food items do you prefer the most when you eat out (choose one only):
[ ]Pizza [ ]Burger [ ]Fries [ ]Pasta [ ]Chinese Food [X ]Other (specify):Chicken Nuggets!

Do you have any suggestions to improve our ideas mentioned above?
Play some good ole rock 'n roll!

Posted by: jammer91 Nov 19 2007, 02:20 PM

I have one final half hour to finish my report. Can you guys please fill up more info please.

Oh and a change of plan. Were specializing in selling Mc Donalds Burgers.

Cheers

Posted by: Hemlok Nov 19 2007, 02:21 PM

QUOTE (jammer91 @ Nov 19 2007, 10:20 PM) *
Oh and a change of plan. Were specializing in selling Mc Donalds Burgers.


blink.gif YUK! why don't you make fruit smoothies or something.

Edit: changed quote

Posted by: mattacuk Nov 19 2007, 02:24 PM

I love Mc Donalds myself laugh.gif laugh.gif

Posted by: jammer91 Nov 19 2007, 02:34 PM

QUOTE (Hemlok @ Nov 19 2007, 05:21 PM) *
blink.gif YUK! why don't you make fruit smoothies or something.

Edit: changed quote


Takes too much time. We need something we can hand out quickly and still get eager customers (many people like McDonalds).

Posted by: mattacuk Nov 19 2007, 02:36 PM

Im sure it will be popular jammer, probs sell quite quickly too.

Posted by: jammer91 Nov 19 2007, 02:40 PM

QUOTE (mattacuk @ Nov 19 2007, 05:36 PM) *
Im sure it will be popular jammer, probs sell quite quickly too.


Yea, i just dont know how much to order. There are about say 200 potential customers who will be shuffleing between stalls looking for food (ignoring the crap lunchroom). I really am unsure how much to order of each burger (im thinking 20 Mc chickens, 10 veggie burgers and 15 apple pies).

Posted by: mattacuk Nov 19 2007, 02:42 PM

Difficult to say, but im sure you will do well! wink.gif

Posted by: RobM Nov 19 2007, 03:02 PM

QUOTE (jammer91 @ Nov 15 2007, 01:53 PM) *
NOW HERES WHERE I NEED YOUR HJELP......

Thanks for all your help guys, all your help will help out many hospitalized children.


More than happy to help you out:

Name: Rob M
Country Located: U.S.A.
Age:48
Occupation: Disabled

How often do you eat food outside (fast food) per month (fill the box with a + sign):
[ ]Less than once [ ]Once or twice [X ]More than three times

On Average how much money (in US dollars or pounds, specify) do you spend on each of these meals:
[ ]I dont eat fast food [ ]$1-$4 [X ]$5-$10 [ ]More than $10
Note: All currency is in US dollars

What type of food items do you prefer the most when you eat out (choose one only):
[ ]Pizza [ ]Burger [ ]Fries [ ]Pasta [ ]Chinese Food [X ]Other (specify):____Steak

Do you have any suggestions to improve our ideas mentioned above?


Thanks for your time and effort to fill out this form. Your effort is appreciated.

Posted by: spdalton Nov 20 2007, 09:20 AM

Name: Sam Dalton
Country Located: New Zealand
Age: 18
Occupation: Web Developer

How often do you eat food outside (fast food) per month (fill the box with a + sign):
[ ]Less than once [+]Once or twice [ ]More than three times

On Average how much money (in US dollars or pounds, specify) do you spend on each of these meals:
[ ]I dont eat fast food [+]$1-$4 [ ]$5-$10 [ ]More than $10
Note: All currency is in US dollars

What type of food items do you prefer the most when you eat out (choose one only):
[ ]Pizza [ ]Burger [ ]Fries [ ]Pasta [ ]Chinese Food [ ]Other (specify): Japanese

Do you have any suggestions to improve our ideas mentioned above?

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