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Gabriel Leopardi
post Jun 1 2012, 03:30 PM
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Hello guy! I just found this new about RHCP realizing 18 singles in the next 6 months. In the last months I have been thinking about doing something similar with my band. Instead of working on a new album, I was thinking on recording singles to keep generating new things for fans.

http://www.ultimate-guitar.com/news/upcomi...gle_series.html

What do you think of this a a music fan and also as a musician? What are the pros and cons of each way of releasing music?





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Mudbone
post Jun 1 2012, 04:25 PM
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QUOTE (Gabriel Leopardi @ Jun 1 2012, 10:30 AM) *
Hello guy! I just found this new about RHCP realizing 18 singles in the next 6 months. In the last months I have been thinking about doing something similar with my band. Instead of working on a new album, I was thinking on recording singles to keep generating new things for fans.

http://www.ultimate-guitar.com/news/upcomi...gle_series.html

What do you think of this a a music fan and also as a musician? What are the pros and cons of each way of releasing music?


I'm surprised no one has done this before. I think the days of the album are behind us, because many people just get the song they want from iTunes, or any similar online merchant.

Bands can now just focus on one song at a time, which should produce more inspired music. Its always been that an album has a few good singles, and the rest is just filler.

I think it will also invoke more variety in styles by a particular band, because there is no longer a need for the whole album to have a similar musical style or be to have a uniform production. Each song will be its own entity.


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Gabriel Leopardi
post Jun 1 2012, 06:03 PM
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QUOTE (Mudbone @ Jun 1 2012, 12:25 PM) *
I'm surprised no one has done this before. I think the days of the album are behind us, because many people just get the song they want from iTunes, or any similar online merchant.

Bands can now just focus on one song at a time, which should produce more inspired music. Its always been that an album has a few good singles, and the rest is just filler.

I think it will also invoke more variety in styles by a particular band, because there is no longer a need for the whole album to have a similar musical style or be to have a uniform production. Each song will be its own entity.



That's exactly what I was thinking. smile.gif


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Saoirse O'Shea
post Jun 1 2012, 06:24 PM
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It's been done quite a few times before - including back in the days of vinyl - but often culminating in the LP release. It can be good if you can manage the process to sustain and build interest. Rather like an LP you don't necessarily want to put out all the best tracks right at the begnning or right at the end, you need to decide how you'll manage the release order.

One big advantage of an LP is that you're much more likely to end up witha coherent sounding set as they will have been recorded by the same engineers, at the same time and in the same studio. If the singles are done using different engineers/studios or even dislocated over a long period of time with the same engineers/studios it's less likely to be coherent. That's not necessarily a bad thing but it is something to consider.

18 singles in 6 months is a lot and I have to assume that they have already recorded most of them and are just schedulling release dates. If they haven't then imho they can easily run in to workload issues. It can easily take several weeks to record/mix/master one commercial single, so trying to do 3 a month for 6 months... That's a lot of studio time and also a lot of pressure on the engineers to work to a very artifical timescale. In my experience the more you put pressure on, whether its a time or budget contraint, or both, the worse the end result tends to be.


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Gabriel Leopardi
post Jun 1 2012, 06:29 PM
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QUOTE (tonymiro @ Jun 1 2012, 02:24 PM) *
It's been done quite a few times before - including back in the days of vinyl - but often culminating in the LP release. It can be good if you can manage the process to sustain and build interest. Rather like an LP you don't necessarily want to put out all the best tracks right at the begnning or right at the end, you need to decide how you'll manage the release order.

One big advantage of an LP is that you're much more likely to end up witha coherent sounding set as they will have been recorded by the same engineers, at the same time and in the same studio. If the singles are done using different engineers/studios or even dislocated over a long period of time with the same engineers/studios it's less likely to be coherent. That's not necessarily a bad thing but it is something to consider.

18 singles in 6 months is a lot and I have to assume that they have already recorded most of them and are just schedulling release dates. If they haven't then imho they can easily run in to workload issues. It can easily take several weeks to record/mix/master one commercial single, so trying to do 3 a month for 6 months... That's a lot of studio time and also a lot of pressure on the engineers to work to a very artifical timescale. In my experience the more you put pressure on, whether its a time or budget contraint, or both, the worse the end result tends to be.


yes, this is true... my idea wasn't that big quantity of releases that RHCP is going to do, maybe recording 2 or 3 songs at the same time, and publishing them one per month (or one month and a half).


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SirJamsalot
post Jun 1 2012, 07:40 PM
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I love the answers Mudbone and Tony gave - as a fan, waiting several months for activity from an artist gives the impression the artist is hibernating, so unless there's a show to go to, out of sight - out of mind. If you were able to release something monthly, that would definitely keep me interested because curiosity would always be there - what's coming next?

On the other hand, recording so much in such a short time I would imagine would be a full time job!

Is there middle ground I wonder? Perhaps releasing self-mixed (not mastered) previews of songs on your site, then gauge popularity based on views/downloads, and then the most popular would be re-mixed/mastered by the same engineer/studio into an album release to get the cohesiveness? That I think would reduce the number of "filler" tracks on an album, and give the engineer a complete package to work with.

Just thinking out loud. Good topic!

Chris!


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DeGroot
post Jun 1 2012, 07:47 PM
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I think it's a clever idea on there part. It will stretch out the interest for longer and keep the fans hungry. It also gives the listener a chance to let the individual track soak in more instead of releasing all 18 songs at once.

Maybe a negative thing for me is that I don't buy digital. I'm kinda "old-fashioned" in that I buy all my music on CD or record. So, I'm not likely to buy all the singles on 7". I guess its the same with digital as you can just buy the songs you like instead of buying a whole album.


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Alex Feather
post Jun 2 2012, 01:44 AM
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QUOTE (Gabriel Leopardi @ Jun 1 2012, 02:30 PM) *
Hello guy! I just found this new about RHCP realizing 18 singles in the next 6 months. In the last months I have been thinking about doing something similar with my band. Instead of working on a new album, I was thinking on recording singles to keep generating new things for fans.

http://www.ultimate-guitar.com/news/upcomi...gle_series.html

What do you think of this a a music fan and also as a musician? What are the pros and cons of each way of releasing music?

Great idea! That's what I have been doing smile.gif It will generate more exposure since you are promoting each track separately! Let me know how it goes and we can share some promotional ideas!


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Cosmin Lupu
post Jun 2 2012, 01:31 PM
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We live in a time of change, in which every industry is going through transformations, thus it's important to be able to adapt.

I personally think it's a good idea as it offers more exposure on the band and more songs marketed from the perspective of individuality rather than pure inclusion on an album.

I will give this some thought for my personal projects as well smile.gif thanks to Gabe for bringing this up wink.gif


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Ben Higgins
post Jun 2 2012, 07:08 PM
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In a lot of ways I really don't blame artists for going down a purely singles route. It's not something I would want to do exclusively though.. I would want to release albums.

Tony's right.. a lot of these singles will be recorded in one go, same studio, engineer, producer etc..


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Gabriel Leopardi
post Jun 3 2012, 12:42 AM
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QUOTE (SirJamsalot @ Jun 1 2012, 03:40 PM) *
I love the answers Mudbone and Tony gave - as a fan, waiting several months for activity from an artist gives the impression the artist is hibernating, so unless there's a show to go to, out of sight - out of mind. If you were able to release something monthly, that would definitely keep me interested because curiosity would always be there - what's coming next?

On the other hand, recording so much in such a short time I would imagine would be a full time job!

Is there middle ground I wonder? Perhaps releasing self-mixed (not mastered) previews of songs on your site, then gauge popularity based on views/downloads, and then the most popular would be re-mixed/mastered by the same engineer/studio into an album release to get the cohesiveness? That I think would reduce the number of "filler" tracks on an album, and give the engineer a complete package to work with.

Just thinking out loud. Good topic!

Chris!



Hey Chris, this is a very original idea, and I would try it with any solo project. The only problem that I find is that the songs would lose impact if the fans first hears the demo version.


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SirJamsalot
post Jun 4 2012, 07:26 PM
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QUOTE (Gabriel Leopardi @ Jun 2 2012, 04:42 PM) *
Hey Chris, this is a very original idea, and I would try it with any solo project. The only problem that I find is that the songs would lose impact if the fans first hears the demo version.


Well, just thinking outside the box smile.gif

Personally, when I listen to an album, my focus is on individual songs, not the album as a whole and if I like a song, I tend to listen to it several times so impact or first impressions for me are based on the song itself. I group songs I like into play lists, and I always prefer studio versions better than live versions so if I run across a studio version, I'll replace the live version with it on my play list. But that's just me. You know your fans better than I do!

cool.gif


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PosterBoy
post Jun 5 2012, 03:23 PM
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I think the problem with releasing just singles, is they have to be instant hits, it causes the music to be even more disposable. With an album you may have song that appear to be fillers but after a few listens become favourites.

This was a problem when we moved to cds where tracks were easy to skip or you could create playlists.

Songs take on a whole new life when listened to in an order that the artist wanted you to hear them in.

I'll compromise and say release EPs rather than singles


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Ben Higgins
post Jun 5 2012, 04:09 PM
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QUOTE (PosterBoy @ Jun 5 2012, 03:23 PM) *
I think the problem with releasing just singles, is they have to be instant hits, it causes the music to be even more disposable. With an album you may have song that appear to be fillers but after a few listens become favourites.

This was a problem when we moved to cds where tracks were easy to skip or you could create playlists.

Songs take on a whole new life when listened to in an order that the artist wanted you to hear them in.

I'll compromise and say release EPs rather than singles


Very good points ! smile.gif


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Saoirse O'Shea
post Jun 5 2012, 05:33 PM
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QUOTE (PosterBoy @ Jun 5 2012, 03:23 PM) *
...

Songs take on a whole new life when listened to in an order that the artist wanted you to hear them in.

...


Absolutely. It also means tracks can be sequenced, gapped, faded and X-faded to achieve appropriate artisitic requirements.

All of that is lost with shuffle/random play. Digital mp3 is arguable even more so as they don't hold the pq properly so all of that is lost.
If you took an album like Pink Floyd's 'Wish you were here' and removed all the fades/xfades/gaps etc and put it on random/shuffle it would lose a lot of the impact.


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Yash
post Jun 5 2012, 05:53 PM
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This is a great idea Gab. But just like two sides of a coin, this one has its negatives too.

1. You might not have enough songs for a nice big concert if you do this
2. You can't do concept albums.
3. Some ideas which come to you during a writing session might just be left incomplete. You know, sometimes a song originates in the studio and gets finished there, so you might not be able to do that.


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Gabriel Leopardi
post Jun 5 2012, 07:07 PM
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QUOTE (Yash @ Jun 5 2012, 01:53 PM) *
This is a great idea Gab. But just like two sides of a coin, this one has its negatives too.

1. You might not have enough songs for a nice big concert if you do this
2. You can't do concept albums.
3. Some ideas which come to you during a writing session might just be left incomplete. You know, sometimes a song originates in the studio and gets finished there, so you might not be able to do that.



Good entry mate. Yes, these are valid things, in the case of my band point one wouldn't be a problem because we already have two albums but it could be for a new band.


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PosterBoy
post Jun 6 2012, 08:14 AM
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I like the idea of singles or Eps for side projects rather than a main band's output


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Mudbone
post Jun 6 2012, 09:37 AM
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Since we have discussed the artistic merits of releasing singles, one very important issue that can't be overlooked is the actual logistics of listening to music. Over the past couple of decades it has changed drastically, especially from the time when it was a laborious task.

Before the MP3 became mainstream, changing songs on a playback device such as a record, tape or CD player was a relatively arduous task, especially compared to an MP3. You would have to get up, walk over to the stereo, select a new album, stop the tape, eject it, put it back in its box, get a new tape, put it in the tape deck, and fast forward or rewind to the song you wanted. You literally had to work for your song. With an MP3, one click and you're playing a different song on a different album.

A hipster doofus back in the 80's couldn't be bothered changing songs. And why should he be? He was content just lounging on the couch, high as a kite, with one hand in a bag of cheese puffs and the other readjusting his man equipment. Listening to the next song instead of waddling over the stereo just made more sense laugh.gif

What I'm getting at is this: The listeners attention span has changed drastically. If they're not captivated by a song, BOOM! Next artist. People no longer listen to a song they don't instantly like over and over. Many songs deserve a second listening. Some of my favorite songs were ones I previously hated, but after listening to them a few times they grew on me.

We live in a disposable age, where everything can be thrown away and easily and cheaply replaced.


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Fran
post Jun 6 2012, 10:55 AM
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QUOTE (Mudbone @ Jun 1 2012, 05:25 PM) *
I'm surprised no one has done this before. I think the days of the album are behind us, because many people just get the song they want from iTunes, or any similar online merchant.



Agreed smile.gif


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