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> Changing Shape Of The Biz
klasaine
post Feb 20 2013, 04:58 PM
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QUOTE (Cosmin Lupu @ Feb 20 2013, 08:08 AM) *
Very well said Ken - I was having this discussion with my dad yesterday and he was asking me: 'How come all those people that have a million views on youtube are not famous musicians in real life and can't make a living out of gigging and being on TV?' and I told him that they didn't actually invent anything new in music or came up with groundbreaking song writing that would amass so many fans in a concert hall that they could beat a Rihanna gig (there are exceptions of course, but there are a lot of other factors on the road to superstardom as well).

Just being extra technical and having a cool video on youtube that has a few million views won't turn you rich overnight but it can open up a lot of doors I think smile.gif


And in whatever era via whatever type of media/delivery system it has ALWAYS been the same.
Perseverance, consistency, striving for excellence and a TON of hard work is what gets you there. The more you focus on those three things the less 'luck' you need. I don't even believe in luck. Luck is just opportunity meeting preparation.
1 million hits on youtube in todays tech and social media world is pretty much the same thing as what 'all your friends at school and your family thinking you're cool' was 15 years ago. We all know that we've 'liked' a vid (that we didn't even watch) just because we knew the person.
The 'tube' can be a great promo tool but will not translate into anything tangible unless you have something someone feels is so compelling that they're motivated to spend .99 on it.

This post has been edited by klasaine: Feb 20 2013, 04:59 PM


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Saoirse O'Shea
post Feb 20 2013, 05:06 PM
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QUOTE (klasaine @ Feb 20 2013, 03:58 PM) *
And in whatever era via whatever type of media/delivery system it has ALWAYS been the same.
...


Quite. It's about 80 years ago that Walter Benjamin wrote 'The work of art in the age of mechanical reproduction'.


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klasaine
post Feb 20 2013, 06:30 PM
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QUOTE (tonymiro @ Feb 20 2013, 04:06 PM) *
Quite. It's about 80 years ago that Walter Benjamin wrote 'The work of art in the age of mechanical reproduction'.


Lol! And I think he was talking about lithographs, 78s and film.


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Todd Simpson
post Feb 20 2013, 11:08 PM
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I think what you are talking about is the Freemium concept that is taking over the retail side of the biz. Music itself is a loss leader and the main revenue drivers for physical media are specialty items such as limited edition box sets, Vinyl pressings, entire collections on a thumb drive shaped like a skull etc. These are hugely profitable for name artists. Not so much for everyone else though. Still, this segment is also in the "Blip" category even though it's profitable per unit, there are not enough units being moved. So while it's an important development, in terms of trend, it's just a drop in the bucket in terms of overal numbers.

So what does this mean for the indie artist? Folks like us? Simple.

Rule #1

1.)PIRACY/THEFT IS NOT A PROBLEM, IT"S PROMO!!! THE PROBLEM IS OBSCURITY.


Until you reach a degree of critical mass, charging for music is just pointless. Give it away until you reach a level where you can charge for the "Freemium" high end product like the thumb drive shaped like a skull with exclusive content. OF course that content will be shared on youtube/forums, but hardcore fans will pay to have one.

EMBRACE file sharing!!! It's utterly pointless to bemoan folks stealing music, instead, embrace change. Give away the music. Your main goal should be to break through obscurity enough to create critical mass/following. Then nearly every activity can be monetized in one way or another. smile.gif

Todd

QUOTE (klasaine @ Feb 18 2013, 05:38 PM) *
I know vinyl is a blip ... but it's also one part of the 'change/adaptation' you're talking about.
The general public doesn't wanna pay for CDs or downloads - whatever, that's old news. But more and more seem to be willing to pay for something that they deem more tangibly valuable ... an actual vinyl record with art and packaging is one of those things (and I'm sure there are others and I just don't know what they are). If the biz model was still the same as it was up until say 1992 that product vs.$$$ would amount to nothing at all consequential. But, in the new economy of making and (hopefully) selling music, the true independent artist (i.e., a guy/gal selling product literally out of the trunk of his/her car) has considerably little overhead compared to the old days. They're not paying for the big bad rec. co. machine (keep in mind I actually liked a lot about the big machine and semi-bemoan it's possible death - but that's another thread).
*If you have something people like ... and you don't immediately make it all ubiquitously available for free you can 'sell' it. I know this this from experience.



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Saoirse O'Shea
post Feb 21 2013, 08:55 AM
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QUOTE (klasaine @ Feb 20 2013, 05:30 PM) *
Lol! And I think he was talking about lithographs, 78s and film.


He was and that reflects it as a product of its time. He also wanted to focus on the idea that he termed, if I remember this correctly (long time since I read Benjamin), 'aura' which art has. The aura embodied not just the skill/technque but also things like feel and emotion etc of the artist. It's what moves us emotionally when we see a work of art. So in that sense you can learn the technical muscle movement to be able to riff at 200bpm but that alone will not make you a great player who is able to connect to others emotionally through their music. You also need the 'aura'.


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Cosmin Lupu
post Feb 21 2013, 09:29 AM
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QUOTE (tonymiro @ Feb 21 2013, 07:55 AM) *
He was and that reflects it as a product of its time. He also wanted to focus on the idea that he termed, if I remember this correctly (long time since I read Benjamin), 'aura' which art has. The aura embodied not just the skill/technque but also things like feel and emotion etc of the artist. It's what moves us emotionally when we see a work of art. So in that sense you can learn the technical muscle movement to be able to riff at 200bpm but that alone will not make you a great player who is able to connect to others emotionally through their music. You also need the 'aura'.


Great words Tony! I always thought that it's far more important to be able to shape your music into an emotion transmitting channel rather than transforming it into a sport smile.gif


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Todd Simpson
post Feb 22 2013, 07:48 PM
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A great point indeed! Making the emotional connection to fans is CRUCIAL. Without it, the music just sort of lays there. I read an interview where ALEXI from BODOM was talking about DREAM THEATRE and he said

"THAT"S NOT MUSIC, THAT"S SPORTS"

Which caused a bit of a tussle in the interweb forums. Alexi did have a bit of a point in that certain music can, at times, go so overboard that it loses the emotional connection and becomes more of a technical spectacle than anything else. Of course, this depends GREATLY on who is doing the listening. One mans Technical Spectacle is another mans Emotionally Connected music. Mozart for example was constantly accused of using "Too Many Notes" which he sorta did, which sometimes limited his audience to other composers. But he is also a good example of being able to balance his work to speak to many audiences at once.

Todd


QUOTE (Cosmin Lupu @ Feb 21 2013, 03:29 AM) *
Great words Tony! I always thought that it's far more important to be able to shape your music into an emotion transmitting channel rather than transforming it into a sport smile.gif



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klasaine
post Feb 22 2013, 09:05 PM
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There's room for everybody. One very positive thing about youtube and social media is that *you can find your audience*.
Judging by their longevity and fan loyalty it's pretty obvious that Dream Theater has made that connection.
I don't really dig 'em too much but they mean what they say - they're honest in their delivery. Folks get that.


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Cosmin Lupu
post Feb 23 2013, 08:11 AM
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True, both Todd and Ken and we all know that... you can't please everyone smile.gif Just stay true to your thing and that's the best one can do wink.gif


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