How Tiktok Changed Music
Todd Simpson
Apr 29 2021, 07:07 AM
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Yup. Social Media came, saw and reshaped Music. We have all been a part of this process. It has shown us how many great players there are, scattered all over the world. It’s let us learn new things from people we would have never ever heard of. It’s allowed to find new players and music that would have gone unseen and unheard. It’s changed music forever.

Of all of the Social Media platforms, the one I find the most annoying is probably TIK TOK.
TIK TOK has evolved in to one of the most influential music platforms of all time. More than itunes, more than spotify, more than youtube. Kids are discovering music, these days, on tik tok. A video that gets some viral traction can shoot a new artist to a new kind of super stardom, without the benefit of a record label, air play, record sales, etc. It’s a direct line to the audience and moves at the speed of light. The rate of “CHURN” on tik tok is huge. Videos that shoot to super fame on tik tok get stripped of meta data pretty quickly and you end up not being able to tell when it was uploaded, who made it, etc. Sometimes these things are present, but sometimes not.

When a song does get traction on tiktok, such as Lil Nas X’s “OLD TOWN” for example, it can get hundreds of millions of streams based on the algorithm choosing it and feeding it to hundreds of millions of cell phones. It’s tough to get that kind of mass audience penetration on any other platform. Once a video gets some momentum, there is almost no way to avoid it. It’s rammed down the throats of the app users.

Of course, any music can get traction, for example, a Fleetwood Mac song called “DREAMS” went viral on tik tok 40 years after it’s original release. When something sticks, it really sticks, and gets very big very quick.

So what does this mean for “Guitar Music”? Well, on tik tok, much of the music that gets traction tends to be vocal heavy. At least so far. Rap/Pop, tend to do well. This could mean that we just have not yet seen a guitar track that is able to break through. Once we get such a track, whether it’s new or decades old, it could mean a massive surge in popularity for the instrument in the same way that the video game ROCK BAND gave a massive shot in the arm to young folks folks and made millions of people want to learn the instrument and start getting in to guitar focused music.

One thing it has done is changed the way music is written. It’s now more like “Hook one/Hook two/hook three/ back to hook one”, basically a series of what we think of as a “chorus” section, just several of them in a row then repeated. This a fundamental change in the way music is written and it’s all down to this one little app. So what does this mean for the future of music? Well, your best bet is to “Write for tik tok”. Find what is working and do something along that line. It’s sad and seems crass. Yet, it’s certainly what many folks are doing. If a track does go viral on Tik Tok, it means millions of streams on spotify and youtube. It can generate a massive amount of money for an artist and get them started on a real career.

WHAT DO YOU GUYS THINK OF TIK TOK?


This article was very helpful in writing this post.
https://www.guitarworld.com/features/how-ti...of-guitar-music

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klasaine
May 1 2021, 04:56 PM
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You may find this interesting ...
https://www.bloomberg.com/news/articles/202...-the-app-s-game

Attendant podcast ... https://www.bloomberg.com/foundering

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This post has been edited by klasaine: May 1 2021, 04:57 PM
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Todd Simpson
May 3 2021, 03:43 AM
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Good article! Yup, it's owned by a chinese company and yes they do a LOT to influence things in the background. They also pay quite well. One of the bit TIKTOK folks in the article makes $20,000 a month from TIKTOK. Wow. Six figure income from tiktok. It's a brave new world.


QUOTE (klasaine @ May 1 2021, 11:56 AM) *

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