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Mertay
https://www.gibson.com

It's said they lowered the expensive models price tag a bit but increased the lower models. I read good responses so far, cehck youtube channel too; https://www.youtube.com/user/GibsonGuitarCorp/videos
Phil66
https://youtu.be/ETnXmksYXBc
Mertay
Todd Simpson
Gibson seems to have spent a lot of time digging their own grave over the past several years. Crazy price increases, features nobody asked for etc. Maybe they are getting back to basics again? I don't know if the company has a future to be honest. The next generation of guitar players doesn't seem to be moving toward gibsons. Then again They don't seem to be moving in any given direction etc. for towards STRANDBERGS for some reason. smile.gif

Todd
QUOTE (Mertay @ May 6 2019, 03:41 PM) *
klasaine
QUOTE (Todd Simpson @ May 6 2019, 10:23 PM) *
Gibson seems to have spent a lot of time digging their own grave over the past several years. Crazy price increases, features nobody asked for etc. Maybe they are getting back to basics again? I don't know if the company has a future to be honest. The next generation of guitar players doesn't seem to be moving toward gibsons. Then again They don't seem to be moving in any given direction etc. for towards STRANDBERGS for some reason. smile.gif

Todd


Gibson as a brand and a legacy company will survive. Witness ...

1944 - During WWII Gibson production slowed so much and they lost so much money that they were bought (saved) by Chicago Musical Instruments Inc (National, Valco, Epiphone, Selmer, Olds, Standel, Lowry, etc.)
1969 - Gibson parent company Chicago Musical Instruments (CMI) was taken over by the South American brewing conglomerate ECL. Gibson remained under the control of CMI.
1974 - It became a subsidiary of Norlin Musical Instruments, a member of Norlin Industries.
1986 - Henry E. Juszkiewicz, David H. Berryman, and Gary A. Zebrowski buy Gibson from Norlin.
2018 - The company was acquired by a group of investors led by private equity firm KKR & Co. Inc.

Starting in the early 80s young guitarists stopped giving a damn about Gibson ... until they got older and then they all wanted LPs, SGs and 335s.

Late 80s and 90s turned a whole other generation on to Gibson via GNR, Soundgarden and Pearl Jam.

Jake Kiszka (Greta Van Fleet) plays SGs and Gibby acoustics.

It's important to understand that the electric guitar wasn't wildly 'popular' until the mid 60s - Brit Invasion. Gibson, Fender, Gretsch, Rickenbacker, Epiphone, National, etc. were around long before that selling to jazzers, steel players and C&W artists. All those companies have survived in some form or another. Like it or not, Gibson is the daddy of them all. It's like GM (51% owned by Fiat). The name will never be lost. Gibson is still "cool". Hell, even Rabea went on his Les Paul search when he was here for winter NAMM 2019 and in all likelihood paid way too much for a beat to shit LP. *The shop he got it from, "Norman's Rare Guitars" here in LA is ridiculously overpriced.

Their best bet is sticking with the 'basics' and figuring out how to keep LPs and SGs realistically affordable for actual working musicians and aspiring students. My guess is that they will work it out one way or another.
Mertay
They also have a sound realistically that isn't matched by other brands in todays market, at-least in the global market (among big boys).

Because their name brand Klasaine mentioned, they shouldn't be expected to dive deep into marketing newer genre's. They actually tried that and failed miserably anyway, but I don't see it as a bad thing. Similar to Marshall, aiming for a reliable customer-base is a logical approach for them.
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