BRANDING YOURSELF AND YOUR MUSIC:
It sounds lame, "branding" as if you are some type of detergent or mouthwash that needs a lable and slogan. It's offensive. However, it's also crucial. You need to develop yourself in to something of a recognizable commodity in the great big world. Even if you are only known to a handful of people.
Your "brand" or "Rep" will get places ahead of you. Good or bad it will tell people things about you ahead of time. For example, if you want to join a band, or get a job, somebody will google you. They will find you on facebook, myspace, etc. and whatever pics and text you have up there will form the basis of their judgements about you even before they know you.
So be careful about what you put up online and who you share information with. It's critical that you put yourself out there enough to be relevant and searchable, but don't put out the wrong message. Don't post pictures of yourself intoxicated or half cloathed or what not. These pix float around forever on the web and can bite you later on. So be careful but be pro active about your online "image", "brand", "rep", etc. Be kind, be professional, don't rage or hate as it always makes you look silly.
Now that we have that covered, here are some things you need to be doing to keep up your "brand".
1.)Facebook Page - Updated regularly
2.)Twitter - Same
3.)Myspace - Same
4.)Youtube - Same
5.)Blog - Same
the good news is you can use www.hootsuite.com to login and post to all your social media for you! You make one post, it goes out everywhere you want it to go and you can determine when! Very handy and FREE!
Take a look at my Signature below, it's got all the links to my social media shiz. Sometimes it can be a pain to update all of this, especially at first when it's only for a few people. But you have to start somewhere. Make it part of your daily routine, just like practice!
Todd
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This post has been edited by Todd Simpson: Sep 1 2010, 04:25 AM