Promoting Your Playing And Your Music And You!, Tips and Tricks on Getting the word out about you! |
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Promoting Your Playing And Your Music And You!, Tips and Tricks on Getting the word out about you! |
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Jun 3 2013, 02:09 PM |
FREEMIUM???? E.G. MOVING FANS FROM FREEBIES TO PAYING CUSTOMERS Getting fans/followers/likes is often seen as a goal in and off itself. While it's certainly important, it's only a means to an end. At some point, (hopefully once you have achieved a degree of critical mass, e.g. semi large following) you will need to convert your likes/followers/friends/etc. to paying customers in order to help fund your music projects. This is a daunting task but not impossible. Most of the literature/data suggests that making a small leap is the best approach E.G. Give your music away until you reach a decent following, then start charging 99 cents for special songs, and offer exclusive bundles that can't be purchased elsewhere via your web site. Give fans a reason to come back. Here is a great info graphic that illustrates how few people on any give subscription/sign up /social media/streaming service actually pay and how many are freebies. http://musicindustryblog.wordpress.com/201...reemium-add-up/ |
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