Want That Big Record Deal? |
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Want That Big Record Deal? |
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May 1 2014, 05:46 AM |
Companies are more interested in "young blood" than "old blood" just as a generalization But what they REALLY want is an artists that can drive "traffic". E.G eyeballs/adspace etc. A band with a really kicking social media presence has a really big "Leg Up" as it were in the current scene imho
So keep track of your numbers/analytics on all of your social media. Put that with your press kit. It's part of what you can use to sell your "Brand". Those numbers mean more and more to companies, especially since the decline in unit sales/product has forced the biz to shift and shift and shift to find new revenue streams. One solid piece of advice is to consider an out of pocket monthly spend on INDIE PR FIRM to put your music in front of various bloggers/zines. Here is one firm that does LAMB OF GOD among others. I don't know what they have as a standard rate but you might wanna hit them up http://www.adrenalinepr.com/ Also here is a link to the PRICELESS "KILLING IS MY BUSINESS" post series @ Decibel Magazine. Worth reading every one http://www.decibelmagazine.com/category/ki...is-my-business/ So, in your acceptance, I should be looking forward to getting old, eh? Well, I'd rather stay strong and agile and work harder Thank you
I am currently on the hunt for companies which believe in young blood - there MUST be some out there I really can't think that there's NO one - right? This post has been edited by Todd Simpson: May 1 2014, 05:49 AM |
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May 1 2014, 09:34 PM |
I would be curious, have you ever approached a company which is unrelated to music (i.e. not a company that you can endorse) that you managed to tie a sponsorship deal with? A lot of companies, unrelated to music, will underwrite the transportation costs of tours. Even credit card companies have done this (amex - Paul McCartney). I was on a tour that was partially underwritten by Tommy Hilfiger. I still have a pair of sunglasses and one of shirts that they gave us (ton of swag). They paid for the rental of two tour buses. *I'm not sure what Jack Daniels as a company is supposed to live up to. They sell whiskey. They sponsor americana/country rock bands like Zac Brown and baseball teams like the Texas Rangers. They probably don't think you're their demographic. This post has been edited by klasaine: May 1 2014, 10:48 PM -------------------- - Ken Lasaine
https://soundcloud.com/klasaine2/foolin-the-clouds https://soundcloud.com/klasaine2/surfin-at-the-country-hop Soundcloud assorted ... https://soundcloud.com/klasaine3 New record ... http://www.cdbaby.com/cd/kenlasaine Solo Guitar ... https://www.youtube.com/playlist?list=PLXZh...5iIdO2tpgtj25Ke Stuff I'm on ... https://www.youtube.com/playlist?list=PLXZh...b-dhb-4B0KgRY-d |
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