Release Date Fail, Know of any cases? |
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Release Date Fail, Know of any cases? |
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Sep 2 2012, 11:32 AM |
As Todd says it happens a lot.
There are a lot of different stages and people involved in a commercial release and things happen. Some are foreseeable and are down to weak production management , some no one can foresee. If it's the former then the producer needs to learn from the situation. I'm towards the end of the chain and I'm very used to producers schedulling a session date for mastering and delivering it much later. Sometimes the delay occurs due to an over run needed for recording/mixing. sometimes it's personal issues, sometimes something completely different. Even then I might have to send it back for revision at mixing or even recording, which adds even more delay. What happens largely depends on how important the release date is. We recently mastered an lp that was 2 years behind the original booked session for lots of reasons. During the 2 years the band had changed members and changed name. Band/producer/label weren't worried by the delay. We've also had Christmas CDAs sent for mastering on December 20th. Not a chance of that CDA making the shops pre XMas as after us it still needs to be replicated, packaged and distributed etc. Because the CDA has a very short shelf life (ie it is a Christmas CDA) someone gets a kicking from the label. -------------------- Get your music professionally mastered by anl AES registered Mastering Engineer. Contact me for Audio Mastering Services and Advice and visit our website www.miromastering.com
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